Each season offers distinctive holidays, events, and activities, which means different behavior and preferences for your customers. Marketers need to pay close attention to this behavior in order to realize what strategies to focus on for which season. Here are some of our tips to help you change your marketing strategy along with the seasons.
Reward Your Loyal Customers
Sending gifts or rewards to your loyal customers is one way of connecting across seasons. During the holidays, send them a discount code on your products. During the summer, throw them a customer appreciation party and tell them to invite their friends.
Turn to Social Media
Social media is the easiest platform to turn to for seasonal content creation. Change your profile and cover photos with the changing seasons. Use content that depicts the current season. If it is cold, do not use photos of people sunbathing at the beach!
Prepare don't Procrastinate
You should be creating a strategy well in advance. This gives you time to perfect your approach so that when the season comes you can hit the ground running.
Monitor your Inventory
Inventory is extremely important based on the season. Depending on what you sell, there will be a busy season for you. Ensure you have enough inventory to account for these sales well in advance.
Those are just a few of our tips to help you keep your marketing strategy on point with the seasons. What have you implemented that you’ve found helpful? Let us know in the comments.
Related Posts
Frighteningly Fun Marketing Ideas
Halloween is one of my favorite holidays. The ghosts, the goblins, the candy -- what’s not to love? So even though All Hallow’s Eve will be different this year, I can’t help but feel excited. With Halloween just weeks away, there’s no need to wait until October 31st to make the most of spooky season. Check out a few tips to get started with your Halloween marketing.
How to Prep for Fall Marketing Season
Your small business marketing strategy should change with the seasons if you want to continue targeting the right people at the right time. Along with Halloween, Thanksgiving, and beautiful colors, Fall brings countless marketing opportunities for businesses. Here’s how you can use Fall to your advantage when it comes to small business marketing!
Fall Marketing Tips
The first day of fall is right around the corner and whether your business is located somewhere the leaves change or not, it’s important to incorporate a fall marketing strategy. Fall is often viewed as a new beginning. With summer coming to a close and school starting back up, it’s a fresh start for business owners, teachers, families, etc. So, how can you use this season to your advantage?