Happy New Year

Your small business marketing strategy should change with the seasons if you want to continue targeting the right people at the right time. Along with Halloween, Thanksgiving, and beautiful colors, Fall brings countless marketing opportunities for businesses. Here’s how you can use Fall to your advantage when it comes to small business marketing!

The first day of fall is right around the corner and whether your business is located somewhere the leaves change or not, it’s important to incorporate a fall marketing strategy. Fall is often viewed as a new beginning. With summer coming to a close and school starting back up, it’s a fresh start for business owners, teachers, families, etc. So, how can you use this season to your advantage?

For many businesses, engaging with social media can be stressful and even scary. It’s stepping into the unknown — they want to connect with potential customers but aren’t quite sure of what to say or the best way to say it. Sound familiar?As summer starts to come to a close, being comfortable with social media and seasonal marketing is more important than ever. Before you know it the holidays will be here, but it’s not too late to create a holiday content strategy. With Labor Day just around the corner, now is a great time to begin experimenting with relevant content campaigns for the holidays. Here are a few suggestions for running a Labor Day campaign.