Each season offers different opportunities for activities, important holidays, and what’s trending (cue the pumpkin spice lattes in the fall!) It's important to leverage timing as it relates to seasonal themes and deals. Running promotions to provide free product shipping, consultations, or themed ads can help you stand out compared to others. Here are our tips to help you do just that.
Create Seasonal Content Far in Advance
You’re probably wondering why we are bringing up the holidays in August, but when it comes to seasonal marketing you want to plan early to make the most of your campaigns and use content that depicts the current season. Now is a good time to plan eye-catching promotions that cater to your target audience’s seasonal needs. Offering discounts and special offers to your tried and true customers will also help you connect across the holidays.
Match the Season to your Brand
It’s good to keep in mind that the season shouldn’t take over your brand entirely. Seasonal content gains temporary interest so make sure it fits in naturally with how your business operates. Figure out what your business can offer that’s relevant to that specific time and build seasonal campaigns around it.
Get Creative with Social Media
Social channels can be the easiest way to get creative with your promotions during the holidays. Instagram has finally released new features for their stories such as new fonts, colors, and design capability. Use this to your advantage when creating interactive stories for your viewers. Ask your audience questions, engage, and ask for their opinion on upcoming seasonal products. Your viewers will feel a part of the planning process and appreciate the connection.
Implementing these tips and focusing on your seasonal marketing efforts as early as possible will help keep your business ahead of the curve. Have you implemented something in the past that you’ve found helpful? Let us know in the comments.
Related Posts
How to Use Instagram Stories to Your Advantage this Holiday Season
Every year, it seems the holidays are being celebrated earlier and earlier, which can put a lot of pressure on business owners and marketers. This time of year , must include a business strategy, social media plan, and what products and/or services you’d like to promote the most. It’s important to prepare your strategy early on, that way you can focus on promoting your business in a more personal way throughout the actual holidays! What do we mean by this? While everyone else is busy promoting their sales and purely focusing on their products and services, business owners often forget to provide that personal touch to their brand this time of year. We’ve included a few tips on how to implement your personality into your social media strategy!
The Importance of Gratitude
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Steve Jobs, Founder and former CEO of Apple. That quote has inspired the KP Kreative approach to marketing for years.
Have the Leaves Changed for Your Marketing Yet?
Each season offers distinctive holidays, events, and activities, which means different behavior and preferences for your customers. Marketers need to pay close attention to this behavior in order to realize what strategies to focus on for which season. Here are some of our tips to help you change your marketing strategy along with the seasons.