Each season offers different opportunities for activities, important holidays, and what’s trending (cue the pumpkin spice lattes in the fall!) It's important to leverage timing as it relates to seasonal themes and deals. Running promotions to provide free product shipping, consultations, or themed ads can help you stand out compared to others. Here are our tips to help you do just that.
Create Seasonal Content Far in Advance
You’re probably wondering why we are bringing up the holidays in August, but when it comes to seasonal marketing you want to plan early to make the most of your campaigns and use content that depicts the current season. Now is a good time to plan eye-catching promotions that cater to your target audience’s seasonal needs. Offering discounts and special offers to your tried and true customers will also help you connect across the holidays.
Match the Season to your Brand
It’s good to keep in mind that the season shouldn’t take over your brand entirely. Seasonal content gains temporary interest so make sure it fits in naturally with how your business operates. Figure out what your business can offer that’s relevant to that specific time and build seasonal campaigns around it.
Get Creative with Social Media
Social channels can be the easiest way to get creative with your promotions during the holidays. Instagram has finally released new features for their stories such as new fonts, colors, and design capability. Use this to your advantage when creating interactive stories for your viewers. Ask your audience questions, engage, and ask for their opinion on upcoming seasonal products. Your viewers will feel a part of the planning process and appreciate the connection.
Implementing these tips and focusing on your seasonal marketing efforts as early as possible will help keep your business ahead of the curve. Have you implemented something in the past that you’ve found helpful? Let us know in the comments.
Related Posts
A Holiday Gift? You Deserve It!
The holiday season is a busy time of year for any business owner, but especially for those in retail. It’s also a time meant to be shared with friends, family, and loved ones. We know your time is precious, so let’s get right to the point — we have a present for you!
How to Get Festive This Holiday Marketing Season
Holidays are a perfect time to tap into those festive feelings of friendship and gratitude. Marketers can take advantage of these feelings to engage deeply on an emotional level with their customers and establish trust and reliability with their audience.
Last Minute Holiday Marketing Tips
The hustle and bustle of the holiday season may have you going in a million directions, but don’t let your marketing fall to the wayside. If you’ve been following our holiday marketing tips, you’re well on your way to a successful holiday campaign. If not, we’ve still got you covered! Here are three quick tips to boost social media engagement this holiday season.