As the temperature drops and your blankets and hot chocolate exit hibernation, many company sales take an icy dip. So, it’s time to get your marketing fires burning with some proven sales strategies for success. From adding a bit of pumpkin spice to your website and marketing campaigns to getting into the spirit of spooky season, here are three fall marketing strategies that will keep you and your customers warm.
1. Embrace the Look and Feel of Autumn.
One scroll through Instagram or Pinterest, and you’ll discover the obsession everyone has with fall and its color palette. From home décor to outfits of the day, everyone is looking to add a bit of Autumn into their style. To ensure your company is as relatable as possible, you could look to refresh your website with some fall color concepts. You want your customers to feel cozy when engaging with you, and the best way to do that is to redesign your online presentation.
2. Target Specific Holidays.
Fall is filled with a handful of holidays that present ample opportunity for marketing campaigns. But as the saying goes, sometimes – less is more. So with Halloween, Black Friday, Cyber Monday, and more – you want to pick the right dates and holidays for your campaigns to connect the most with your customers.
3. Differentiate Your Campaigns.
With the wash of color that comes with fall, your campaign has the potential to be drowned out by every other brand in the business. So not only should you set yourself apart from the competition, but you should also treat your chosen campaigns as their own entities. Fall marketing campaigns should greatly differ from the ones you ran in summer, but they should also be able to stand alone when compared to one another.
What are some of your campaign ideas to keep your customers warm this Fall? Let us know in the comment box below, and remember to get in touch with KP Kreative if the fall marketing plans you currently have are leaving you out in the cold.
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