Engaging Content Ideas to Try This Holiday

During the holiday season, you’re going to be competing for people’s attention at just about every turn. That’s especially true when it comes to your audience, which is being inundated with ads and information every time they jump online. Quality content that’s attention-grabbing, engaging, and relevant to your target audience can help your business get noticed through all that noise—these ideas are easy ways to get started and get results. 

Ideas for Engaging Holiday Content

Sharing Customer Reviews

Blogs and social media posts can convey the value proposition of your products and services. What better way to put across the benefits of what you’re offering than to have that information come directly from the people who know best? Sharing customer reviews in your holiday content is an engaging way to demonstrate the difference your products and services can make and convince readers to make the leap. 

Consumers are already looking at reviews to inform their decision-making process. Proactively sharing customer reviews on your blog and social media lets you sharpen the focus by highlighting points of interest for your target audience. With this in mind, you can offer incentives or a referral program to encourage customers to share their candid feedback, which gives you greater insight into what your customers want and more positivity to share in blogs and social posts. 

Sharing Your Stories

A great idea for building your brand image is to focus on the human beings who help drive your business at all levels. Team spotlights call attention to the people who make your team the well-oiled machine it is. Because you’re shining a light on individual contributions, it can be a great way to build morale within your team. This kind of content also gives customers an opportunity to see the friendly faces behind your business while establishing their experience, expertise, authoritativeness, and trustworthiness—or EEAT. 

Sharing engaging stories about your team in your content is a great idea around the holiday season because it can help you create strong connections with your customers. Having people share their favorite memories from holidays past, offer their favorite recipes for gingerbread cookies or sufganiyot, or write about the joys of being a parent or partner lets your readers relate and empathize with your team. 

You can use the space to demonstrate that your team is passionate about your business, whether it’s talking about their backgrounds or their favorite success stories. And don’t forget to include yourself—sharing a bit about yourself and your values can help show customers that they’re giving their hard-earned money to a business run by someone of high caliber. 

Sharing Savings With Your Customers

Whether you’re going with either or both of these ideas for engaging holiday content, you can wrap everything up nicely and put a bow on top by offering a special deal to readers. Whether it’s a coupon, a unique bundle, or exclusive access to a new product or service, incentivizing your audience is a great way to ensure that more readers are engaging with your blogs and social posts. And that can lead to greater sales success during a time of year that’s both lucrative and challenging. 

Page One Digital is a trusted marketing partner, and we’d love to share more ideas for engaging content and marketing that can help drive success during the holiday season and beyond. Whether you’re looking to boost your presence online, build a strong marketing strategy, or audit your website to make sure you’re getting the best SEO performance possible, our team of experts is here to help!