Fall is an exciting time of year. Not only is the weather a perfect mix between cool and warm, but you can create awesome fall and Halloween themed giveaways for your customers. With a fool-proof marketing strategy and tools in place, a fall-themed giveaway can help your company achieve its marketing goals.
Here are some tips for creating and marketing great, themed giveaways for your business this Halloween and Fall:
1. Set Detailed Goals
Before you can even think about marketing a giveaway to an audience, you need to think about the objective of running the giveaway in the first place. Do you need to boost your brand awareness, make sales, or grow your email list?
2. Determine a Realistic Deadline
Your audience will need a clearly defined start and end date for the giveaway. This creates a sense of urgency for your audience and increases the chance of people taking advantage.
3. Stick to the Rules
If you’re going to market your giveaway on social media, make sure you adhere to their rules and terms. Remember to word your campaign just right to avoid your ad or post from being disapproved.
4. Take Advantage of Halloween
Halloween is a fun time for children and adults alike. What’s more, thinking of ways to purchase themed merchandise can be really frustrating for consumers, so you can leverage that and make the whole process a lot easier for them! They’ll thank you for it.
5. Create Prizes to Match
Naturally, as much as you’re marketing Halloween, you also want to market your brand. So, make sure your items match the theme and vice versa. It’s no use giving away something if it doesn’t match your brand!
How are you planning on creating the best fall-themed giveaways this year? Let us know in the comments section below!
Related Posts
5 Seasonal Marketing Tips for Fall
Fall is upon us, and with it comes a ton of important holidays you’ll likely want to market for. As the season changes, so does consumer behavior and so should your marketing strategy. Your seasonal marketing strategy should help people get into the groove of a new season.
Do You Have a Seasonal Marketing Strategy?
As summer comes to a close and we start to shift into fall (and all things pumpkin spice), it’s time to consider your seasonal marketing. Content marketers tend to build strategies around “evergreen” content, which is relevant year-round and isn’t tied to seasons, events, or news. This content is often viewed as more valuable as it stays relevant for longer, but seasonal marketing has a place in every marketing strategy — as long as it's done well.
Adapting Your Marketing Strategies to Summer Trends
Summer is here and people are making the shift from fireplaces to tanning – and so should your marketing strategy. Understanding your target audience throughout the year is difficult with new trends constantly evolving. People change their purchasing behavior due to many factors – one being season change. This makes adapting your marketing strategies to summer trends all the more crucial.