Marketing

Fall is upon us, and with it comes a ton of important holidays you’ll likely want to market for. As the season changes, so does consumer behavior and so should your marketing strategy. Your seasonal marketing strategy should help people get into the groove of a new season.

Finding digital marketing services that actually work are few and far between. In fact, anyone can claim they’re a digital marketing expert, but you often end up with more of a mess than what you started with. Don’t despair, KP Kreative has a proven track record in digital marketing. With services ranging from social media plans to SEO strategies, we are confident we can help you flourish in your niche.

In just a few days, we’ll be joining millions of Americans in celebrating Labor Day. Labor Day is a tribute to the contributions workers have made to the development and achievements of the United States...but what does that have to do with digital marketing?

According to statista.com, the 2020 average back-to-school spend per family amounted to approximately USD $800 – and it’s not getting any lower! Of course, 2020 back-to-school spending was less about paperback, and more geared toward at-home learning. This bumped up the expenditure needed for laptops, headphones, and the like.

Creating a marketing strategy targeting seniors might seem like uncharted territory. After all, they’re probably baby boomers who like doing things the “old-fashioned” way - but it seems that’s not always the case…

As summer comes to a close and we start to shift into fall (and all things pumpkin spice), it’s time to consider your seasonal marketing. Content marketers tend to build strategies around “evergreen” content, which is relevant year-round and isn’t tied to seasons, events, or news. This content is often viewed as more valuable as it stays relevant for longer, but seasonal marketing has a place in every marketing strategy — as long as it's done well.