Summer is here and people are making the shift from fireplaces to tanning – and so should your marketing strategy. Understanding your target audience throughout the year is difficult with new trends constantly evolving. People change their purchasing behavior due to many factors – one being season change. This makes adapting your marketing strategies to summer trends all the more crucial.
Here are four useful summer marketing tips worth considering this season:
1. Take Advantage of the Holidays
Holidays like Father’s Day, Independence Day, and Labor Day are all excellent opportunities to boost your marketing efforts. Make sure you market your summer specials via social media, email threads and, of course, your website to communicate that your business is as bright as a summer’s day.
2. Participation is Key
People appreciate the fact that you’re also human and a part of their community. Whether you’re online-based or have a brick-and-mortar store, be sure to regularly post exciting, summery images and content about your involvement and participation in the local community.
3. Highlight That You’re Hip-and-Happening
People undoubtedly take part in different activities during summer, which means you need to adapt your marketing to these respective trends. Another point worth mentioning, is that it’s also nearing wedding season. If you have any services or products related to weddings, take this opportunity to promote your products and specials.
4. Clearance Sales
Like you, your audience is most likely thinking ahead to next year and still set in older trends. If you have old stock, be sure to promote clearance sales to encourage and attract them to your business in future as well.
In “summery”, if you want to ensure you’re ready for the changing trends, consider these summer marketing tips and you’ll always be one step ahead.
Related Posts
Our Tips for Marketing to Dads for Father's Day
With Father's Day just around the corner, it's time that I talk about tips for offering deals and specials for the big day. For all businesses, big or small, Father’s Day is a good opportunity to market your business.
Tapping into the Potential of a Holiday Weekend
What is one of the most-loved activities on any holiday? Shopping! And with that comes an excellent opportunity for you to take a bite out of the marketing apple. This, however, isn’t an invitation to go absolutely bonkers. There are some limitations that can make or break your holiday weekend marketing strategy. So, here are some marketing do’s and don’ts for holiday weekends so you know exactly how to prepare:
Celebrate Mother's Day with Your Marketing
Mother’s Day is just days away and if you haven’t included it in your marketing strategy, there’s still time! Even for businesses not involved in e-commerce, Mother’s Day is a widely celebrated holiday that should be a part of your marketing plan. It’s the perfect holiday to reach the hearts and minds of potential consumers in a world taking an increasingly personalized approach to advertising. Here are our tips to help you get started.