Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!
In the video below I show how to create a new highlight based on your product or service. This time, I am adding a “Recent Work” highlight to showcase some of my recent photo sessions. Remember, Story Highlights are only available based on what Instagram stories you have posted, so unfortunately they aren’t available through your camera roll. You can see in the video that I pick a few photos I am proud of, and even add an icon as my cover photo. This is a great way to make your profile look aesthetically consistent with your brand! You can make icons by using Canva or Photoshop and posting it to your Instagram Story!
There are many more Highlights on my page as well! My most important highlight is the “Hello” one. Here, I introduce myself to my audience and give them a few facts about who I am and who’d they be working with if they decide to book me for their next wedding or event! Highlights are an incredible marketing tool for your business and can be used in so many different ways. Let your audience get to know you and your business better by posting your first highlight today!
Related Posts
How to Respond to Negative Reviews With Positivity
Consumer commentary and reviews abound on the Internet, and some of these comments are negative. This can make it sometimes difficult for business owners to decide how to respond to these comments and when to let them go. Knowing how to respond to negative reviews and customer complaints is crucial. Check out our tips for curating positive social media responses:
Social Media Platform Trends to Inform Your 2022 Marketing Strategy
Is your social media marketing prepared for 2022? Here are some important trends you need to know about, which you can use to inform your planning with confidence.
The Importance of Social Media Insights
You don't need to be told in 2022 that brands gain value from using social media. Yet one aspect of social media is particularly potent — social media insights. You can acquire social media insights by analyzing your content on the channels you're already using. These insights allow marketers to target audiences better and refine content strategies. Let's look at why insights are important and how to use them.