Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!
In the video below I show how to create a new highlight based on your product or service. This time, I am adding a “Recent Work” highlight to showcase some of my recent photo sessions. Remember, Story Highlights are only available based on what Instagram stories you have posted, so unfortunately they aren’t available through your camera roll. You can see in the video that I pick a few photos I am proud of, and even add an icon as my cover photo. This is a great way to make your profile look aesthetically consistent with your brand! You can make icons by using Canva or Photoshop and posting it to your Instagram Story!
There are many more Highlights on my page as well! My most important highlight is the “Hello” one. Here, I introduce myself to my audience and give them a few facts about who I am and who’d they be working with if they decide to book me for their next wedding or event! Highlights are an incredible marketing tool for your business and can be used in so many different ways. Let your audience get to know you and your business better by posting your first highlight today!
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Lets Get Ready to Tumble
When it comes to social media, most of us have heard of Facebook, Twitter, and Pinterest, but thereʼs another popular site called Tumblr. This microblogging site allows you to share text, photos, quotes, music links, and videos as well as blog posts. I've already covered the importance of keeping a blog for your business. So if, for some reason you cannot keep one directly on your website, Tumblr is a great option for you. However, if you can keep one on your website Tumblr is still a great place to share your blog posts. So here is a brief summary on how to get started.
5 Tips on Using LinkedIn Discussion Groups for your Business
Last week, I explained the importance of using LinkedIn Groups for your business. According to LinkedIn, groups "provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts."
Why LinkedIn is Worth Your Time
Most people overlook LinkedIn for social marketing efforts. If a company is using LinkedIn at all, in most cases it's for recruiting purposes. However, LinkedIn's discussion groups are extremely targeted when used properly.One of the most important strategies in marketing is to establish yourself and your company as an industry expert. LinkedIn has discussion groups for almost any topic you can think of.Let's say you're an insurance agent. You want to establish yourself as an insurance expert.