Your Customers Are On Holiday. Your Marketing Strategy Shouldn’t Be.
Can you believe it? The 4th of July is just around the corner, and this is one of the most delicious times of the year for marketers nationwide! Americans are excited, relaxed, and in one of the best moods they've been in for months – making it the perfect time to inspire them with explosive offers that make them even more proud to be American. So if you’re looking for new ways to promote your product this 4th of July, here are 4 marketing tips for the long weekend.
1. Think Visual:
What comes to mind when you think about the 4th of July? Is it a bright mental picture of red, white, and blue? Fireworks? BBQs? The best brands find a way to make their offerings relevant to the spirit behind the 4th of July, whether it’s sharing a red-white-and-blue jello shot recipe or recommending the perfect hangover cure. Get kreative!
2. Be Genuine:
Sometimes, simpler is better. Remember that every company is about to go out of their way to sell their products this 4th of July. Perhaps a tweet as simple as “Happy 4th of July!” will be enough to get and stay top of mind for your audience’s minds. They’ll appreciate your humanity and humility, and they’ll be more likely to choose you when they need you.
3. Host A Photo Contest:
Everyone loves to win. Drive engagement by running a social media photo competition on Facebook, Instagram, and the rest of your socials. Announce that the winners will be revealed on the 4th of July, and let them know what’s up for grabs.
4. Extended Sales:
Let your audience know that your summer sales aren’t reserved for the 4th of July only. Separate your 4th of July marketing campaign from the competition by emphasizing how much better you are – and how much longer your sales are.
What marketing tactics have you got up your sleeves this 4th of July long weekend? Let us know in the comment box below! And don’t forget to reach out to our team if you need to add a little extra flair to your upcoming 4th of July marketing campaign.
Related Posts
Fall Marketing Tips
The first day of fall is right around the corner and whether your business is located somewhere the leaves change or not, it’s important to incorporate a fall marketing strategy. Fall is often viewed as a new beginning. With summer coming to a close and school starting back up, it’s a fresh start for business owners, teachers, families, etc. So, how can you use this season to your advantage?
Are You Laboring Over Labor Day Posts?
For many businesses, engaging with social media can be stressful and even scary. It’s stepping into the unknown — they want to connect with potential customers but aren’t quite sure of what to say or the best way to say it. Sound familiar?As summer starts to come to a close, being comfortable with social media and seasonal marketing is more important than ever. Before you know it the holidays will be here, but it’s not too late to create a holiday content strategy. With Labor Day just around the corner, now is a great time to begin experimenting with relevant content campaigns for the holidays. Here are a few suggestions for running a Labor Day campaign.
Tips for Your Back to School Strategy
The back-to-school season spans an eight-week period from early July to late August. However, given the uncertainty going into the 2020-2021 school year, it’s worth reviewing your current strategy to ensure it still makes sense. Here are our tips to refocus your back to school strategy: