When was the last time you revisited your social media strategy? Better yet, do you even have a strategy guiding your social media efforts? You might be seeing some results from what you're doing, but imagine how much better it could be if you were focusing on how to improve and by proxy increase conversions. Here are a few social media strategy tips to help boost your conversions:
1. Focus on the Platforms That Your Target Audience Uses
Who are you trying to reach with your products or services? The latest study from PEW Research gives a very solid breakdown of who is using what platform.
Use this data to determine where to focus your efforts. It's better to have a strong presence where your audience is than a weak presence across multiple platforms. Double down on your efforts on those channels to improve your reach that much more.
2. Figure Out What Works on What Platform
I can give you a very short answer for what's working (on almost all platforms): VIDEO. In a given day, Facebook users watch an average of 100 million hours of video. About 82% of Twitter users watch video on that particular medium. Even LinkedIn added video capability recently.
Keep in mind that there's a major difference between pre-recorded video and live video. Certain platforms, like Facebook and Instagram are suited for live videos whereas LinkedIn doesn't offer that as an option (yet).
3. Establish Yourself as an Expert in Forums and Groups
There's LinkedIn Groups, Facebook Groups, Reddit, Quora, and Inbound. Each of these platforms allows for active conversations with people looking for expertise.
Participating in these conversations brings more attention to you and your brand. Find groups that are relevant to your products and services as well as groups where you think your target audience would be.
4. Test Your Ads
Ads are a must in this day and age, and there is so much data available to help you continuously improve your ads. Facebook even has an A/B testing option built right into their advertising platform. This does most of the work for you!
A/B testing takes some effort on the front end but the results will speak for themselves!
You're using social media for your business anyway (if you aren't call me immediately!). So why not take the time to do it right? What else have you done to ramp up your strategy? Let me know in the comments!
Related Posts
How to Respond to Negative Reviews With Positivity
Consumer commentary and reviews abound on the Internet, and some of these comments are negative. This can make it sometimes difficult for business owners to decide how to respond to these comments and when to let them go. Knowing how to respond to negative reviews and customer complaints is crucial. Check out our tips for curating positive social media responses:
Social Media Platform Trends to Inform Your 2022 Marketing Strategy
Is your social media marketing prepared for 2022? Here are some important trends you need to know about, which you can use to inform your planning with confidence.
The Importance of Social Media Insights
You don't need to be told in 2022 that brands gain value from using social media. Yet one aspect of social media is particularly potent — social media insights. You can acquire social media insights by analyzing your content on the channels you're already using. These insights allow marketers to target audiences better and refine content strategies. Let's look at why insights are important and how to use them.