In today’s fast-paced digital world, it’s important for businesses to keep up on the latest news in online marketing. The Page One Digital blog covers everything from digital marketing tips to SEO trends and more. Each blog is written by one of our experienced professionals.
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Happy New Year
Seasonal marketing can be a great way to attract customers and increase sales during particular times of the year.
How Often Do You Revisit Your Marketing Calendar
Creating a marketing calendar is only the first step. With 2018 approaching you should be finalizing your calendar for the upcoming year. You should also build in time to revisit and revamp your calendar to make sure your ideas are still working for you.
How to Use Analytics to Check If Your Ad is Working
Nearly 80% of businesses advertising online are dissatisfied with their conversion rate. It seems that advertisers are unaware of how their ad is performing in terms of getting customers to carry out an action or make a purchase. Analytics is a tool which can help online services to track traffic flow to their website and monitor the effectiveness of their digital marketing campaigns. Here’s how to make sure your Facebook and Google ads stand out from the crowd, by using analytics effectively to check what works and what doesn’t.
Finding the best balance between professionalism and personalism
People nowadays have a lack of trust in businesses so it's important to be as transparent as possible. But this sometimes means being "less professional" and more personal than you think you should. Here's how to find the right balance.
Adjusting Your Marketing Based on Consumer Behavior
Are you considering consumer behavior, and how it changes, for your marketing efforts?