Online Marketing Tips & SEO Trends Blog

Summer is right around the corner, and a great time to reflect on your business goals for the year. Summer gives you the breathing room to refocus your efforts where there are most needed. That can only happen if you streamline all other aspects of your business. So we want to share marketing tools to help businesses save time on their marketing.

Analytics/Insights are a technology that you can use to collect, report, measure and analyze what people are doing on your website (or social profile), how they found you, etc. Analytics are used to study the performance of a site and to guide efforts to make improvements. Analytics have become more and more robust over time, so it can be pretty overwhelming to figure out what metrics are important from a marketing standpoint.

Summer is closer than you think. Before long, schools will be closed, and work will be a ghost town. That could mean a challenging slump or booming sales depending on the type of business you run. Whichever of those you fall into; summer still offers a one of a kind chance to approach your advertising with a new imagination. Here are few ideas for your summer marketing:

Spring has officially sprung, and just as you are seeing changes outside in the world, Facebook is making some changes, too. Facebook is constantly working to provide a high functioning ad platform, which means metrics must evolve, too. These changes aren’t anything new; over the past few years, we’ve seen regular updates and removals of unnecessary metrics. The goal is to replace current ad metrics with more actionable ones. A recent company blog post shed some insight on a few upcoming changes. These changes will start on April 30th and we’ve compiled a list of recommendations on the metrics you should use going forward.

Alex Martinez, better known as Typsy Soul, has written a guest blog today for our site! She is an experienced backpacker and a big believer in remote work. She uses the world as her office space and encourages you to do the same. Today, she provides us with some tips on how working remotely can be beneficial to you and your company!

With summer approaching, now is the perfect time to focus on new business opportunities. It’s important to incorporate the time of year into your content marketing in order to better connect with your customers! With the winter coming to a close, your customers are ready for the next few months of warm weather. Use this to your advantage when thinking of what to provide them and how to stand out from your competitors. Whether it is slow or busy for your business in the summer, here are some tips you can take advantage of these next few months.