Online Marketing Tips & SEO Trends Blog

Hundreds and thousands of shoppers turn out for Small Business Saturday each year, but why? You might be wondering, “what even is Small Business Saturday?” Small Business Saturday is a shopping holiday which is meant to increase local and small business awareness and support. Small Business Saturday piggy-backs on the shopping fever that is Black Friday.

Every year, it seems the holidays are being celebrated earlier and earlier, which can put a lot of pressure on business owners and marketers. This time of year , must include a business strategy, social media plan, and what products and/or services you’d like to promote the most. It’s important to prepare your strategy early on, that way you can focus on promoting your business in a more personal way throughout the actual holidays! What do we mean by this? While everyone else is busy promoting their sales and purely focusing on their products and services, business owners often forget to provide that personal touch to their brand this time of year. We’ve included a few tips on how to implement your personality into your social media strategy!

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Steve Jobs, Founder and former CEO of Apple. That quote has inspired the KP Kreative approach to marketing for years.

In my last blog, we covered the basics of how important it is to combine social media and SEO. As difficult as it can be to focus your efforts on different marketing aspects, we are here to help. Here’s how you can combine the forces of SEO and social media to develop an improved digital marketing strategy.

Thanks to the internet, consumers are much more informed than ever about the products they are purchasing and the brands they are interacting with. This makes corporate responsibility and philanthropy extremely important because it helps to establish trust with your potential customers.

Each season offers distinctive holidays, events, and activities, which means different behavior and preferences for your customers. Marketers need to pay close attention to this behavior in order to realize what strategies to focus on for which season. Here are some of our tips to help you change your marketing strategy along with the seasons.