Online Marketing Tips & SEO Trends Blog

Email marketing is an extremely effective way to connect with clients and potential clients. While you can spend most of your time crafting witty and click-through friendly subject lines, it is important to focus a bit of time on list hygiene.

We are seeing a change in many businesses during this time as more and more companies are choosing to have their entire team work remotely. If you aren’t used to working from home, it can be a new reality that’s hard to face. Every employee is facing different circumstances at home, so we are here to provide some tips to help you stay motivated and productive during the COVID-19 outbreak.

Your business’s digital presence is vital to attracting and converting new leads. If you’re a new business it can be relatively simple to create a quality digital presence. However, if you’ve been around for a while, chances are you need to clean up your digital presence.

Marketing best practices and strategies are constantly evolving. That means we see methods of communicating with clients come and go (we’re looking at you, Google+). One method of communication that’s here to stay that you might not be taking full advantage of is email marketing. Email marketing is going strong — 40% of B2B marketing reports that email newsletters are the most critical components to marketing success and 73% of millennials prefer email communication from businesses. Additionally, 99% of consumers check their email daily, and it is the preferred method to receive updates from brands.Whether you’re a marketing expert or are just getting started on your business’ marketing plan, these statistics can’t be ignored. Here are some of the many benefits of email marketing and why it should be part of your marketing plan.

Google Search Console is designed to track your website's Google Search performance. From your Google Search Console profile, you can get valuable insights, which means you can see what aspect of your website needs improvement. We recently published Using Google Search Console to Measure SEO part one and part two which covers the top tools and reports that we use within Google Search Console. Today, I want to go over what data to look at and how often you should be doing so.

Self-care can help entrepreneurs and their businesses in many ways. Work culture nowadays tends to praise a constant hustle and busy schedule. This can be a toxic way to deal with your workload and allow your attention to stray from what is truly important. How can you be the best version of yourself without slotting some ‘me-time’ into your agenda? We’re sharing a few tips on how self-care can play a huge role in the overall success of your business.