Online Marketing Tips & SEO Trends Blog

With June being Pride Month, we are discussing the importance of inclusivity and diversity within your marketing strategy. Inclusive marketing content can actually affect consumer behavior and encourage engagement with your brand. In fact, according to Kristen Shipley “Research shows that people are more likely to consider or even purchase a product after seeing an ad they think features people in authentic ways. Sixty-four percent of them even report having taken some sort of action after seeing such an ad.” If you are seeking to improve diversity within your workplace, campaigns and ads, it will be a change that pays off. Check out these statistics below from Think with Google to further consider the importance of inclusivity within your brand.

For this week’s blog, we are featuring a piece written by La-Toya Scott with Shades of Melanin. Shades of Melanin is a site that brings women of color together by discussing issues pivotal to self-growth, self-love, and self-enhancement. Shades of Melanin aims to connect women from all walks of life and offers a compilation of art: spoken, visual, and written. The site also addresses an array of issues, including the story of Florida-based attorney Michele Rayner-Goolsby. Although this story was originally shared on September 25, 2019, it’s message continues to resonate today.

This June, I am celebrating six years in business, and what a wonderful six years they have been! In these six years, I've seen a lot of improvement, both inside my own company and across the marketing sector. My team has grown and we have streamlined our business operations along the way. While reflecting on how we have accomplished this, I wanted to take a moment to share 6 ways you can scale your own business.

Marketing for your business often includes identifying which products/services you are going to promote and additionally who you want to promote your business to. In marketing, we call this your target audience or your target market. This usually refers to identifying special features that your target audience may have. This can be anything like the language they speak, their education level, their age (whether kids, adults, or the elderly), their shopping habits etc. It is important to take the time to narrow down these features since they can help you to better connect your marketing efforts with your audience. Here are my tips to help you identify your target audience.

Due to the impact of COVID-19 we have seen an influx of businesses taking advantage of the benefits of video marketing! Whether you are recording at-home ads or freshening up your website with some new video content, we wanted to take a moment and remind you of some crucial video tips that may be easy to forget!

National Small Business Week is a national event designed to honor top U.S entrepreneurs. While larger cities tend to offer their own celebrations and events during Small Business week, you can also participate and enjoy the holiday yourself. Here are my tips to celebrate: