Online Marketing Tips & SEO Trends Blog

The time has come for Google’s new Page Experience update. This page experience ranking update was announced in November 2020 and has officially launched this June. In this blog, we’re going to touch on understanding Google’s Page Experience update and how to measure your website performance accordingly.

In honor of June being Pride Month, we want to talk about how important inclusivity is in your marketing strategy. Did you know that 38% of consumers are more likely to trust brands that do well with showing diversity in their ads? It is important to outline that inclusivity does not simply mean promoting diverse pictures in your feed or sharing educational statistics about the LGBTQ+ community — it means being authentic. The definition of brand authenticity focuses on the extent to which consumers perceive a brand to be faithful toward itself, true to its consumers, and motivated by caring and responsibility. Here are our best tips for remaining authentic while promoting inclusivity for your business.

It’s already June, which means you’ll have to adopt marketing strategies for Father’s Day (coming up on June 20th). There’s a common misconception that men without kids have the same likes and interests as men with kids. This is certainly not the case. The fact is, fatherhood changes quite a lot in a man’s life, making the marketing approach for the modern dad a different ballgame altogether.

This June will be KP Kreative’s seventh year in business. A lot has changed in the marketing world over the past seven years, but I’ve found that one thing remains vital – an effective marketing strategy. To celebrate our seventh year, I’ve come up with 7 ways to improve your marketing strategy and flourish in the coming year.

With Father's Day just around the corner, it's time that I talk about tips for offering deals and specials for the big day. For all businesses, big or small, Father’s Day is a good opportunity to market your business.

What is one of the most-loved activities on any holiday? Shopping! And with that comes an excellent opportunity for you to take a bite out of the marketing apple. This, however, isn’t an invitation to go absolutely bonkers. There are some limitations that can make or break your holiday weekend marketing strategy. So, here are some marketing do’s and don’ts for holiday weekends so you know exactly how to prepare: