Online Marketing Tips & SEO Trends Blog

Would you like to get more engagement from your posts? Brands struggle to produce content their followers will enjoy week after week, but a successful social media campaign requires a plan. Start building your digital presence with these social media tips for small businesses.

With most of our time spent sharing advice, we rarely get the opportunity to showcase said advice in action. Today, I’m excited to share three of the marketing campaign case studies I’m most proud of from 2022. These examples demonstrate the importance of a robust SEO marketing strategy and building a website that meets the needs of your customers.

People see thousands of ads a day. It’s overwhelming, I know. Every last one of these ads is part of a greater marketing campaign, and every campaign is part of a goal to outshine competitors and win the war of rapidly evolving consumer trends. Most of the ads people see are quickly forgotten. It’s incredibly difficult to create a viral marketing campaign that sticks with consumers, let alone stands the test of time. Three of what I believe to be the best 2022 marketing campaigns had that rare ability to not just capture people’s attention, but to hold onto it.

You know that search engine optimization (SEO) is important, and you’ve followed recommendations for SEO on your website. At this point, you may be wondering what happens next. Let’s look at some frequently asked questions about what to expect from SEO.

There’s a fine line between being optimistic and being overenthusiastic. If you want to achieve your marketing objectives this year, they need to be realistic. Remember that failing to plan is planning to fail, and studies show that marketers who set goals are far more likely to meet them. So, here’s how to set SMART marketing goals this year, and—better yet—achieve them all!

Did you know that the key to building a strong brand is matching social media handles? Cohesive social media handles help your audience find you more easily. Additionally, it establishes credibility and helps customers trust your brand. Learn how setting up your social media this way can benefit your business.