Social media marketing creates exciting growth opportunities for your business, but staying on top of it all can take a lot of work. Automation allows you to streamline and simplify so that you can get the results you want with less effort. By leveraging the right tools and tips for social media automation, you can focus more of your energy and efforts elsewhere.
Tips for Social Media Marketing Automation
Explore Social Listening
There’s a lot of noise to parse through on social media, and that can make it difficult to get to the core of what’s relevant to your chiropractic practice. Social listening tools allow you to cut through the din and extract insights from peers and patients.
X, formerly known as Twitter, offers an advanced search tool that lets you follow conversations involving specific words and hashtags and even between select users. Google Alerts can also help you stay on top of trends by notifying you whenever specific keywords are mentioned on the web, which you can use to inform your social media marketing strategy.
Schedule Ahead & Create a Calendar
Social media automation can eliminate the need to take time out of every day to schedule a post on your social media accounts. Meta Business Suite offers a planner that allows you to schedule multiple posts up to 29 days in advance, allowing you to effectively plan a month’s worth of social media content at once.
But before you get there, you’ll want to create a social media calendar. By having clear goals and a modular template into which those goals can fit and be fine-tuned, you’ll take a lot of the extra work out of scheduling posts and help ensure better results. It’s also important to stay up to date on social media best practices as well as each platform’s rules and requirements.
Work With Social Media Marketing Experts
Automation and delegation go hand in hand. Turning over your chiropractic practice’s social media needs to a team of experts can help free up more of your time and ensure that the work being done gets results.
Page One Digital’s social media management services provide all the benefits of automation with the added expertise of professionals with years of experience. Our team employs the latest automation tools and best practices to develop social media marketing strategies that deliver.
If you want your social media marketing to work for you and not the other way around, contact Page One Digital and get your free evaluation today.
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