Blog

Work-life Balance for Social Media Management

I recently attended a women’s business conference and it was so refreshing to get to know other entrepreneurs and social influencers. Topics were discussed through different panels with women who owned different types of businesses. One topic that resonated with me was how to have the perfect work-life balance.

The question was, “How does one find the balance when your job is mostly done online/you must always be connected?”

Social media can feel so overwhelming at times and it’s easy to get stuck and compare your level of success with others. When you think you’re in a great spot with your business, someone else on your feed has accomplished something even greater. Social media should be a place for community and support, and at times it’s okay to take a break to remind yourself of that. Allow your own creativity a chance to breathe without comparison for a little. Try to create content ahead of time and take weekends off.

Planning your content can be super helpful and alleviate so much stress when it comes to “keeping up” with everyone. You also feel like you have more control and clear direction with your vision when you stay on top of your tasks early. Chunk out a day where all you do is content creation and then plan your week accordingly with what you’ve created!

Take weekends off! Plan and schedule your content for the week and then allow yourself to relax during the weekend. Save time for those around you and switch to weekend mode. If you stay ahead on content, you won’t feel the need to work on weekends. When your home is your office, it’s easy to forget to switch gears from business owner to parent, spouse, etc. We must remind ourselves that family time and self-care/reflection are also important for the success of our business.

Balancing your work life and real life aren’t always the easiest for business owners, but it’s important to be mindful about our time and where we’re spending too much of it.

Post author
July 24, 2018
min read
Category:
Explore

Related Posts

3 Common Commenters & How to Respond

3 Common Commenters & How to Respond

Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:

Kevin Portuondo
|
September 26, 2017
READ MORE
Are You Making Yourself Digitally Available?

Are You Making Yourself Digitally Available?

Are your potential clients able to reach you on the platforms they prefer to use?

Kimberly Portuondo
|
September 12, 2017
READ MORE
Avoid Industry Jargon

Avoid Industry Jargon

On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.

Kimberly Portuondo
|
August 15, 2017
READ MORE