Did you know that the key to building a strong brand is matching social media handles? Cohesive social media handles help your audience find you more easily. Additionally, it establishes credibility and helps customers trust your brand. Learn how setting up your social media this way can benefit your business.
Setting Up Matching Social Media Handles Can...
Promote Brand Recall
Brand recall is how well customers remember your brand when searching for a business in your niche. As social media remains a significant marketing channel, your social media handles become highly valuable assets. Maintaining consistency helps you create strong brand recognition. Consequently, your brand will be easily recalled by customers.
For instance, if your company's name is Laudy Pawty, it would be confusing to have different social media handles for every platform, like LaudyPawty, PawtyWithLaudy, and LaudyP. The best option would be to use @laudypawty when setting up all social media handles.
Build Trust With Your Customers
Maintaining a consistent username across all digital marketing channels can protect your brand from scammers. Because your username has already been taken, scammers can't use it. Therefore, you are protected from someone mimicking your brand, and your followers will also be more inclined to trust you. However, if your business's social media handles differ on different platforms, your followers will likely suspect that your business is not legitimate.
Streamline the Customer Experience
Confusion would turn away your customers. By having multiple usernames for the same business, customers might feel confused and frustrated when searching for your business. Meanwhile, customers will find it easier to locate the website, or social media account if the name is the same. Save yourself the hassle of messy advertising and loss of revenue by maintaining consistent social media handles across all channels.
Allow Your Content to Be Easily Shared
Consistency helps you engage your audience and encourages them to share your content across social media platforms. For example, rather than listing four accounts, you could say, "Follow me on Facebook, Instagram, TikTok, and Twitter at @LaudyPawty."
Maintaining Brand Consistency Is Essential
There are several advantages associated with setting up social media handles that match. In addition to making it easier for users to find your business online and establish brand recall, it also enhances your printed marketing materials' clarity and memorable appeal. Want to get started with your social media? Let KP Kreative help! Contact us today for a free evaluation!
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