Instagram is a wonderful marketing tool for your business and it is important to take advantage of all the tools it has to offer! Instagram Live offers an effective way to attract new followers and further build your brand. Live videos allow for a more authentic look into who you are, what you stand for, and what you have to offer. Going Live on Instagram is great for engagement and discoverability. It may be a little daunting to think about going live at first, but if you come up with a plan and promote yourself properly, then there are many opportunities waiting for you!
The first step to going live is preparing and promoting what you will be talking about! Preparing for your live video is crucial and will make it worthwhile. Write down notes and have key points ready. That way, if you lose your train of thought or get nervous you have something to reference.
Promoting your upcoming live is another important step. One of the main goals in going live is to reach as many people as possible. If you are able to get a ton of viewers to interact on your video, this shows Instagram that your content is worth watching and that it could be interesting to others. Receiving high engagement could get your video on Instagram's explore page.
The best way to promote yourself is to let your audience know you’ll be going live in the first place!
For example, if you want to discuss how you started your business or discuss a few tips during your live video, then hop on over to stories and let your audience know that you’ll be going live at a certain date/time. This will get your followers excited and prompt them to have questions ready! Making your audience aware that you will be going live will also give your live video a sense of importance. Maybe you offer a promotion code during your live video? Or a giveaway? Allow that time on your live video to be special and unique to those engaging with you.
Instagram videos can be daunting, but if you prepare properly it can be very beneficial to you and your business. A small number of businesses are just now realizing the benefits of going live, so take advantage of the opportunity before everyone else starts doing it so you can make some sales!
Related Posts
Curate an Effective Instagram Hashtag Strategy
The hashtags you use on Instagram are crucial to your marketing strategy. If you utilize them correctly, you'll be able to draw attention to your product or brand. However, using the wrong approach can adversely affect your Instagram account, from annoying potential followers to being penalized by Instagram's algorithm. To create an effective Instagram hashtag strategy, you need to know the best practices. Here's how to choose the best hashtags to use on Instagram.
Social Media Platform Trends to Inform Your 2022 Marketing Strategy
Is your social media marketing prepared for 2022? Here are some important trends you need to know about, which you can use to inform your planning with confidence.
Show Your Business Some Love
We live in a digital world, and whether we like it or not, we need to be social-savvy if we want to stand out to consumers. Without a strong social media presence, growth is impossible. Thankfully, luck is on your side, with over 335 million Twitter users, more than a billion Instagrammers, and a staggering 2.23 billion people on Facebook. Many of them are already searching for your product or service, and here are 3 ways you can start finding them – or at least, help them find you.