Why Every Business NEEDS SEO

The other day I met with a friend-of-a-friend who also happens to be a website designer/developer. Excited to make another friend in the field, we quickly got to talking about various platforms and tools we use. When he asked what platform we use at KP Kreative, I excitedly started to share all we are able to accomplish through Squarespace. And then, I kid you not, he scoffed out, “...but Squarespace sucks for SEO”. A bit more back and forth and I knew I had to do some digging for myself. Our websites all perform well for SEO, but is there something that we’re missing?

Google continues to update its search algorithms to keep up with user expectations. Almost a year ago, Google announced a new Mobile First index which changed search results to focus on the mobile version of your site content first and index it according to that.

SEO, search engine optimization, is a procedure to get your website to show up on search engines, like Google, for specific keyword searches. A lot of business owners don’t quite know what SEO is and end up being taken advantage of by companies claiming to be expert SEO’s.