Why AR Filters are Important for Digital Marketing

If you’re looking to grow your business online, keeping up with the trends, and most importantly, new technology is key in this fast-paced, digital world. The two most important factors for online growth include reach and engagement. Today, we are talking about one of social media’s most important tools for retaining your audience’s attention, AR filters. Augmented Reality filters are computer-generated effects designed to be superimposed on real-life images. Over the past ten years, AR filters have changed the way brands interact with their audience, and here are some of the most important reasons you should include them in your digital marketing strategy:

AR Filters Can Double Your Organic Reach

AR Filters have an average engagement time of 75 seconds, which is four times longer than video content. Brands love to create video content as it is more engaging than images. However, AR filters cannot guarantee your viewers’ full and undivided attention. AR Filters are fun and interactive. Some are designed to be shared with friends and family, which naturally increases the amount of time a user spends interacting with the filter. According to a Snapchat filters study done in 2016, over 100 million users spend a minimum of 24 seconds turning themselves into a taco via a Taco Bell AR Filter for Cinco De Mayo.

AR Filters Change the Way People are Shopping

Shopping online, especially during the pandemic, has become more popular than ever, so it’s to be expected that technology has developed to help streamline the online shopping experience. Whether you are shopping for furniture at IKEA, trying on foundation at Estee Lauder, or even trying on Gucci’s latest virtual sneaker, AR is reinventing how everyday consumers purchase goods and services.

AR Filters Create Unique Brand Experiences

The best part about most AR filters is they are integrated with apps like Snapchat and Instagram and encourage users to take pictures and share them on social media. If executed correctly, these brands are not only reaching their target audience but are also helping them make memories. AR filters will not only stay on your company page but will be part of your audience’s story updates and can also stay in the catalog of saved filters in a user’s filter gallery giving your brand sustained visibility over a period of time.

In conclusion, AR Filters are a great way for your brand to stand out on social media and should be included in your marketing strategy for the following reasons: