The New Year will be here before you know it. Have you made any resolutions? If you’re a business owner with a website, this is the perfect time to review your site. Keeping SEO in mind, what can you do to improve your organic rankings, enhance user experience on your website, and set up your business for success in 2023?
Website Review
Your first resolution should be a review of your current website. Do your pages all have titles and meta descriptions? Do your images have alt tags? Does it look fresh and engaging, or is it in need of an update? Your website is a reflection of your business. Attention to detail is critical. Make a list of what you think needs to be evaluated, eliminated, or revised.
Expand Your SEO Knowlege
There’s always something new to learn in the world of SEO. Explore opportunities through Linkedin Learning, Coursera, or other sites, webinars, or online training. Apply your SEO learning to your website—you may be surprised at how little tweaks equal significant changes.
Create New Content
Yes, fresh content is good for SEO, but it is also great for user experience. Give potential customers a reason to revisit your website with an updated home page and new blog posts with helpful content. Remember that Google’s “Helpful Update” from August 2022 determines whether website content is written to help people or rank on search engines. Refresh your content with a “people first” mentality. Then apply SEO principles.
Ditch the Duplicates
Duplicate content is annoying for website visitors and search engines. Avoid penalties by ensuring that each page of your site has its own title tag, meta description, URL, and unique content. If you sell products, rewrite the manufacturer’s product copy for a leg up on your competitors!
Touch Up Technical SEO
Check to make sure search engine spiders can easily crawl your site. Use Screaming Frog SEO Spider or another tool to look for 404 pages (page not found errors), ensure 301 redirects are working correctly, and check your robots.txt file and sitemap.xml. This helps ensure that search engines can discover and crawl the pages on your site that you want to be indexed by Google.
If this sounds a little too technical, back up to our second resolution suggestion. Learn more about the technical aspects of SEO—or find someone to help.
Hire an SEO Professional
Not comfortable with making SEO decisions and implementing them? Hire a company that specializes in SEO. KP Kreative has a team of SEO professionals ready to help you get your website seen by your customers and search engines!
Make your New Year’s resolutions for your business website count. Contact KP Kreative today.
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