Today, guest blogging is very common, and the entire marketing world is buzzing about how great it is. Many people see guest blogging as one of the most important strategies available, while others ignore it completely. Needless to say, we see that guest blogging is widely underestimated and misused by the vast majority of businesses that we come across. Nonetheless, guest blogging is one of the powerful ways to build solid, high-quality relationships that can assist you in many ways, including creating business opportunities and professional connections, setting brand value, and, of course, acquiring back-links.
But, there are many people out there who don’t know how to properly acquire good guest bloggers or who get duped into paying for guest blogging services. Here are a few things I recommend in terms of guest blogs.
Work With Proven Industry Experts
Guest blogs can act as your doorway to becoming considered as an expert in your field. The more in-depth, well-researched posts you have, the more people will seek out your content. Find existing experts within your industry and see if they would like to provide guest blogs for your website or if they are open to having you guest blog for their own website. If someone is contacting you asking to be paid to write a blog post for your website, that should be a red flag!
Cross-Promote the Blog Post on Social Media
Maybe you don't want to get traffic or subscribers. Perhaps all you care about is having a strong fan base on Instagram or Twitter. Guest blogging is a perfect and successful way to boost your presence on social media. Find influencers on whatever platform you are hoping to improve your presence on and see if they would be open to sharing a guest blog on your website. Make sure to tag their profile when sharing the guest post to your followers and see if they would be willing to share it with their following as well.
Guest Blog Posts Examples
As the title suggests, we are major proponents of guest blogs, so I wanted to take a moment to share some of our favorite guest blogs that we have featured on our own website:
- Why Working Remotely Yields Better Results For Everyone
- A Guide to LinkedIn Influence Marketing
- These 5 eCommerce Mistakes are Destroying Your Conversions
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