People are very visual, and so is online interaction. Your social media profiles and your website should make use of consistent, high-quality images that effectively showcase your products or services. This will help guarantee that your audience is engaging with and absorbing your content. Here are some tips to improve your visual marketing elements.
Be Thoughtful With Your Image Selection
Don't just toss anything up for the sake of having a visual, make sure it’s excellent quality and related to your content. Quality visual elements improve engagement and stop consumers from scrolling right past your content. They also help make your business look more legitimate and professional.
Make Your Visual Elements Unforgettable
When people see an image, their brain immediately makes connections to information that is already stored in their memories. This helps them to remember your content!
Focus on Relatable Imagery
When people connect with your content on an emotional level, they start to form a bond with your brand. People are attracted to things they can relate to and much more likely to respond to imagery that has people like them featured.
In the many services that we provide, we focus on using custom, quality imagery, as much as possible. Every now and then, we have to provide high-quality stock images. So, it's vital to have access to a library of stock photos. We use Canva's photo library, Unsplash, and Pexels
If your social media hasn't been getting the type of engagement you are hoping for, try adding images to improve your results! It may take time to see engagement go up, so be patient and consistent.
.png)
Related Posts
Podcast Marketing 101
When it comes to growing your marketing reach, there are few things as effective as podcast marketing. One-fifth of Americans listen to podcasts every month, and not leveraging this channel could mean you’re missing out on a massive opportunity. Here’s how you can up your podcast marketing game this Fall:
Focus on Seasonally Relevant Content
Each season offers different opportunities for activities, important holidays, and what’s trending (cue the pumpkin spice lattes in the fall!) It's important to leverage timing as it relates to seasonal themes and deals. Running promotions to provide free product shipping, consultations, or themed ads can help you stand out compared to others. Here are our tips to help you do just that.
Keep Up with Content Marketing
As coronavirus cases continue to increase, you may be scrambling to navigate the pandemic -- both personally and professionally. Everything from concerts to conferences are being canceled and even going to the grocery store has become a huge ordeal. When it comes to your business, it’s time to switch gears and think of alternative outlets to keep moving forward. One way to do that is to keep up with your content marketing.