International Podcast Day is the perfect time to start podcasting for your business. Celebrated on September 30th, International Podcast Day is focused on growing the global podcasting community. If you have not used a podcast for your business before, here’s what you need to know.
Podcasting allows businesses to connect on a global level. You can use podcasts to explore, compare, challenge and expand your follower’s minds and hearts. Connecting with others, especially on an auditory level, provides followers an excellent way to get to know you on a personal level.
Build brand value
Consider podcasting as a content marketing opportunity. Podcasting offers many opportunities to publish valuable and unique content. Focus on speaking to your target audience and building awareness. Moreover, bringing core influencers to your podcast adds a level of credibility to your brand.
Expand your reach and grow your audience
Podcasts allow for free exposure. Podcast platforms work like search engines, and users can search for podcasts based on topic, host, etc. Make sure that you include a relevant title and description when publishing each of your podcasts. Additionally, create your podcasts around topics that your audience (or potential audience) would be interested in listening to.
Improve relationships with your customers
Although a podcast is a one-way platform, it can make it easier for businesses to develop better customer relationships. Podcasting makes your listeners feel as if they know the person speaking. Being completely yourself while podcasting is a great way to foster strong relationships with your customers. Podcast platforms are structured to encourage loyalty. Most podcasts are released in installments, with each installment encouraging listeners to return for the next one. Listeners become attached to hosts and want to continue to listen to content from them.
Make your podcast mobile-friendly
Unlike blogs, the beauty of podcasts is that their audio content can be accessed on-the-go. Users can easily listen to your podcast, whether they're working out or cooking.
Related Posts
3 Tips for Inclusive Social Media
Each and every day this June gives brands just like yours a chance to showcase their inclusive and diverse personality. So, without further ado, here are three ways you can shift your LGBTQ+ marketing efforts beyond the confines of Pride month.
What Does a Social Media Manager Do?
Social media is an excellent way to build an online presence for your business. However, to be successful in social media, you must devote time, create content, engage with followers, and manage your pages. This can be overwhelming for a business owner to take on, so you should consider hiring a social media manager for your company. From content creation to building an online presence, discover how hiring for this role can benefit your company.
3 Ways to Boost Follower Engagement
Your social media followers choose to follow you for a reason. However, if you fail to engage them with content that they want to see consistently, you could lose more followers than you gain. To keep your followers loyal, it’s crucial to keep them engaged – and the secret you’ve been searching for lies in your metrics.