Google Search Console is designed to track your website's Google Search performance. From your Google Search Console profile, you can get valuable insights, which means you can see what aspect of your website needs improvement. We recently published Using Google Search Console to Measure SEO part one and part two which covers the top tools and reports that we use within Google Search Console. Today, I want to go over what data to look at and how often you should be doing so.
Monitor your Google Search Console Emails
Google Search Console makes it super easy to monitor major issues with your site by emailing you whenever there is a concern. I’m sure you get several emails a day, but I recommend reviewing those since Google not only lists out the issue but typically recommends how to correct it as well.
Evaluate your Performance Report
SEO professionals have been asking Google for years to give them more data access, and finally, they’ve agreed. We shared a detailed overview of the performance report in a recent blog [link to part 1 article here]
Classify Pages to Link Internally
Google Search Console is a proactive tool that will make recommendations for you, but some of those tools require you to go in and look to receive a recommendation. The Links Report tools will help you to determine what areas of your site need a boost in terms of linking. We recommend checking this at least once per quarter at a bare minimum or monthly if you have the bandwidth for it.
Review Your Keyword Performance
It's easy to get caught up with all the metrics that Google Search Console provides, however it is very important to take the time to review the keyword performance for your website. I recommend checking your keywords within the Performance Report on a monthly basis. This will show you when you're losing ranking equity for keywords that your site is showing up or if you have no presence at all for keywords that are important for your strategy.
These are just a few of my suggestions on how and how often to use Google Search Console for your SEO efforts. If you have any specific questions, feel free to reach out at any time.
Related Posts
Small Business SEO Tips & Advice for 2022
If you’re still scrambling to come up with a solid marketing strategy for 2022, you aren’t alone. Small business owners wear a lot of hats, and SEO strategist isn’t always top of mind. To help you find success with SEO in the year to come, we’ve put together some small business SEO tips. Here’s the advice you need to know.
What is Alt Text and What Does it Mean for SEO?
The new year has officially begun, and SEO is surely part of your marketing plan. An important (and often overlooked) part of SEO is images and alt text. To provide users with the best possible experience and to help search engines understand a page, alt tags need to be set. Here’s what you need to know.
Scary SEO Mistakes to Avoid and Tips for Success
Halloween is quickly approaching and if you’re like us, you’re loving all things spooky and scary! One thing you shouldn’t be afraid of this time of year (or any time) is SEO. Here are a few mistakes to avoid along with some tips to help you find success.