Do you buy your friends/family mementos from your travels? Think of your marketing efforts as a little trinket to share with your target audience. See what I mean in my latest video tip.
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The Importance of Identifying Your Target Audience
Marketing for your business often includes identifying which products/services you are going to promote and additionally who you want to promote your business to. In marketing, we call this your target audience or your target market. This usually refers to identifying special features that your target audience may have. This can be anything like the language they speak, their education level, their age (whether kids, adults, or the elderly), their shopping habits etc. It is important to take the time to narrow down these features since they can help you to better connect your marketing efforts with your audience. Here are my tips to help you identify your target audience.
How to Create a Free Giveaway for Your Marketing
Whether you're looking to increase excitement about your new product, to boost your customer engagement, or to expand your subscriber list giveaways are a great place to start.
Creating Marketing Easter Eggs
Spring is generally seen as a time for a fresh start, so when it comes to marketing, companies should use this season as a time to focus on new ideas and strategies. Every marketing strategy needs a spruce up every so often. One of the first things that comes to mind in the spring is Easter.