As the year draws to a close, we’re taking a look at the top 5 marketing trends of 2021.
1: Inclusivity
2021 saw more brands understanding how important inclusivity has become for consumers. A wider range of skin tones, body types, and ages are all making their way into marketing strategies in 2021, while more beliefs and cultures are being celebrated too.
2: Sustainability
Globally, consumers are more interested in buying from brands that are sustainable, environmentally friendly, and serious about the climate. In 2021, more brands and large corporations are realizing this and are making efforts to become more sustainable while sharing environment friendly marketing.
3: Influencer Marketing
In light of more and more web-users using ad blockers, many brands have turned to social media, and especially influencer marketing, to get their products out there. This approach is scalable, from smaller brands using local influencers to larger household names leveraging internationally popular Instagram pages and blogs to promote their products.
4: Alt text
Alt text has always been important to visually impaired users. But more and more brands are now realizing that being accessible to a larger audience can show that they are aware of the needs of their consumers, and alt text has become far more normalized.
5: Interactive Content
Interactive content marketing like quizzes, surveys, contests, and polls have become sharply more popular in 2021. Anything that can get your audience to stop and respond to your content is a win, and one of the ways brands have been doing that in 2021 has been through social media polls, like the ones offered by Facebook, Twitter, and Instagram.
Looking back sometimes helps us to look forward with perspective.
How will this inform your 2022 marketing?
Related Posts
Referral Networks
You all probably want to be referred as much work as possible, but you also, at times, will need to refer your clients to other businesses as opposed to leaving them hanging when they have work/questions that you can't answer yourself. See what I mean in my latest video tip:
Travel Mementos
Do you buy your friends/family mementos from your travels? Think of your marketing efforts as a little trinket to share with your target audience. See what I mean in my latest video tip.
Speak WITH Your Target Audience
During a recent meeting with a client I was reminded that I need to speak at a level that makes sense to her and to my target audience. This is important for all of us to do in our marketing.