For the third, and final, part of our time saving marketing tools series, we want to talk about scheduling your blog posts with the help of Squarespace.
Squarespace
Squarespace is a drag and drop website platform, similar to WordPress. The only difference, is that there's never any need to update software, widgets or plug-in; patch security vulnerabilities, or worry that changing one component might break something else. You don't even need to know the code, although the option is there if you want to customize your site. The other great thing about Squarespace, is that it has blogging capabilities built right into the platform.
How to Schedule a Blog Post on Squarespace
- Login to your Squaresapce account
- Click on your website
- Click where it says “Pages”
- Go to the Blog Page
- Click the + Icon on the top right of the gray box on the left side of the screen
- Title your blog post
- Write your blog post (or paste it in if you have written it before)
- You can use the text editor to style and hyperlink your text
- Next, create tags and categories to organize your posts and help visitors easily find content that interests them.
- Now, in the gray part of the blog editor, click where it says “Draft”
- Click where it says “Scheduled”
- Click the link next to the word “Publish” it should say Today an a time.
- Select a time and date to schedule publish.
- Click Save.
After saving the post will display in the Scheduled section. On its publication date, it will automatically publish. The live post will display the publication date.
I would suggest developing a content strategy (we can help!) and drafting your blog posts and scheduling them at least a month in advance. This will help you save time so you can focus on the bigger picture for your business.
This wraps up our time saving marketing tools series! How do you save time with your marketing? Let us know in the comments.
Related Posts
The Importance of Understanding Your Target Audience
Identifying a target audience can help your business to develop successful digital marketing strategies. If you are trying to target everyone, you are likely to reach no one. Your target audience is people with similar traits/characteristics who are most likely to buy your products. Your business may have several different target audiences. That is ok! It is simply important to create and thoroughly understand your target audience(s) so that you can best reach them.
The Importance of Inclusivity in Marketing
With June being Pride Month, we are discussing the importance of inclusivity and diversity within your marketing strategy. Inclusive marketing content can actually affect consumer behavior and encourage engagement with your brand. In fact, according to Kristen Shipley “Research shows that people are more likely to consider or even purchase a product after seeing an ad they think features people in authentic ways. Sixty-four percent of them even report having taken some sort of action after seeing such an ad.” If you are seeking to improve diversity within your workplace, campaigns and ads, it will be a change that pays off. Check out these statistics below from Think with Google to further consider the importance of inclusivity within your brand.
The Importance of Identifying Your Target Audience
Marketing for your business often includes identifying which products/services you are going to promote and additionally who you want to promote your business to. In marketing, we call this your target audience or your target market. This usually refers to identifying special features that your target audience may have. This can be anything like the language they speak, their education level, their age (whether kids, adults, or the elderly), their shopping habits etc. It is important to take the time to narrow down these features since they can help you to better connect your marketing efforts with your audience. Here are my tips to help you identify your target audience.