It doesn’t matter how good your website looks—if it doesn’t work as it should, it won’t deliver results. That’s why auditing the performance of your chiropractic website from time to time is one of the best quick wins you notch for your practice’s web presence. These tools point out issues that might be holding your website back, like mobile and desktop page speed, SEO, and more. Three tools—Website Grader, PageSpeed Insights, and GTmetrix—are great, easy-to-use options that can test website performance and provide helpful tips for improving the user experience.
3 Tools to Audit Chiropractic Website Performance
Website Grader
HubSpot’s Website Grader has been a longtime go-to for learning about performance issues and how to improve them. Simply plug in the URL of your website and your email, sit back, and let it work its magic. You’ll get a grade based on several categories and sub-categories:
- Performance: Page size, page requests, page speed, browser caching, page redirects, image sizes, JavaScript, and CSS
- SEO: Indexability, meta descriptions, lack of content plugins, and descriptive hyperlink text
- Mobile: Easy-to-read font, tappable buttons, and responsiveness
- Security: Secured by HTTPS and up-to-date JavaScript libraries
Based on your score, Website Grader will provide follow-up actions, including how to improve site speed, how to reduce page requests, and so on. And better still, all the insights are provided in easy-to-understand language.
PageSpeed Insights
Think With Google’s Test My Site was one of POD’s top website performance auditing tools in 2019, and PageSpeed Insights is every bit as functional and helpful. PageSpeed Insights breaks down performance issues on the mobile and desktop sides of your chiropractic website so that you can get a panoramic view of what needs fixed and where. Metrics include Performance, Accessibility, Best Practices, and SEO. This tool can run dozens of audits in a matter of moments and offers a list of items to check after the fact, though these suggestions can be a bit harder to understand if you’re not as familiar with website building.
GTmetrix
GTmetrix has been a go-to for testing website performance, page speed, and other vitals since 2009, and it’s as useful today as it was then. You will need to sign up for a free account, however, if you want to get the full insights from your audit (and take advantage of various other free offerings). Without an account, you can still see your GTmetrix Grade, which includes percentages based on website performance and structure as well as vitals like how long content elements take to load on pages and how much the layout shifts as the website loads.
If you’re interested in improving the performance of your chiropractic website or want to build on the insights from using these auditing tools, contact Page One Digital. Not only can we perform an in-depth analysis of website SEO performance, but we can also take action and implement quick and long-term wins that’ll help your website rank higher and attract more patients to your practice.
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