Blog

Tips to Market to Fathers

Father's Day is right around the corner, and you can take advantage of the holiday by focusing your June marketing efforts specifically toward dads. By creating your own Father's Day marketing content, you can better reach fathers and consumers who will be shopping for their fathers, fathers-in-law, etc. Here’s our Father’s Day Marketing advice:

Create and promote products for Fathers

Everyone already knows about socks and ties. Spend some time brainstorming other products/services people will want to purchase for Father's Day. If you sell products/services that would make a good Father's Day gift, tell your customers you have this stuff in stock by sending out an email and by creating a special Father's Day section in your store to make it easy for shoppers to purchase from you.

Show Fathers Some Love

Now is an excellent time to offer promotions for Father's Day. But everyone is going to be doing just that, so, you need to corner the market and fast. Social media promotions, emails and in-store signs are a great way spread awareness to interested customers. Make sure that the discount amount is prominent in your materials.

Target the Right Fathers

Like any other target audience, make sure to target people who would be likely to buy from you. You can focus your email marketing messages on the people who you think would be most interested in what you are offering. Most tools automatically segment your lists into loyal, casual, or lapsed customers, so think about who is most likely to respond to your Fathers Day promotion. If you are creating ads for your Fathers Day sale, you can use Facebook’s demographic targeting or Google’s audience tool to make sure you are reaching the right people for your promotion.

There is still a little bit of time to tackle this fantastic opportunity and get ahead of your Fathers Day competitors. Good luck!

Post author
Kimberly Portuondo
June 11, 2019
min read
Category:
Explore

Related Posts

Tips on Promoting Black Friday Sales

Tips on Promoting Black Friday Sales

Black Friday is undoubtedly a very exciting, and scary, event for both shoppers and vendors. Exciting because of all the deals and scary because of the sheer volume of shoppers participating in the event. As this important and big day approaches, it’s time to get started on planning your promotions!

Kimberly Portuondo
|
November 10, 2020
READ MORE
Creating the Best Fall-Themed Giveaways

Creating the Best Fall-Themed Giveaways

Fall is an exciting time of year. Not only is the weather a perfect mix between cool and warm, but you can create awesome fall and Halloween themed giveaways for your customers. With a fool-proof marketing strategy and tools in place, a fall-themed giveaway can help your company achieve its marketing goals.

Kimberly Portuondo
|
October 27, 2020
READ MORE
Frighteningly Fun Marketing Ideas

Frighteningly Fun Marketing Ideas

Halloween is one of my favorite holidays. The ghosts, the goblins, the candy -- what’s not to love? So even though All Hallow’s Eve will be different this year, I can’t help but feel excited. With Halloween just weeks away, there’s no need to wait until October 31st to make the most of spooky season. Check out a few tips to get started with your Halloween marketing.

Madison Flashenburg
|
October 6, 2020
READ MORE