Summer is usually a fun time to relax, enjoy the heat and vacation, but for those running their own business it can also mean plenty of work and planning for the rest of the year. With so many distractions and the unavoidable work to keep your business going during the summer, we’re sharing some tips to keep you relaxed and ready for the tasks ahead.
Create an Off-season Strategy
If summer is a slow season for you, developing an off-season strategy is a great way to keep business rolling in. Invest in an email marketing strategy specifically for these summer months. Offer helpful, fun blogs relating to summer, advice, and discounts that can be sent directly to your customers inbox. You want to keep your customers interested until the busy season returns.
Collect Reviews
Another great strategy to pursue during a slow season is to collect customer reviews. Every time a purchase is made or a service is provided, follow up with your customers by asking them to leave a review. Reviews help you gain trust and credibility and the more you can collect this summer, the more likely someone will want to give you their business in the future.
Refresh Your Website
Cleaning up your website is another great task to check off your list during the summer. Make sure your website is user-friendly and responsive for desktop, tablet and mobile. Add call-to-actions on your site and downloadable freebies to keep your customers engaged. Update any old photos and spruce up your bio! This is a great excuse to promote your website on social media and gain more traffic so your customers can see your updated content.
Stay Active on Social Media
It’s important to keep in contact with your existing audience and generate new leads throughout the year, and social media is a fantastic way to do just that. Consider taking advantage of video marketing with IGTV. You can showcase your store, products or services in a unique way. You can host a course to teach your audience something new. Video marketing has been proven to be effective for businesses large or small so take advantage of filming extra content for your off season.
Setting goals and a marketing strategy for your slow season will help give you the push your business may need. Focusing on the bigger picture, implementing new tasks and cleaning up areas of your business that you’ve been neglecting are all great ways to help keep your business up and running.
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