The back-to-school season spans an eight-week period from early July to late August. However, given the uncertainty going into the 2020-2021 school year, it’s worth reviewing your current strategy to ensure it still makes sense. Here are our tips to refocus your back to school strategy:
Frame a sale/giveaway with a virtual learning environment in mind
Back to school sales or giveaways are very common and therefore expected by consumers. If you sell products or provide services that can be useful for teachers, students, or parents during the back to school season you should consider providing them at a discount. However, since education is shifting to a more virtual environment, you may be able to expand your offerings to include more technology-focused products. You can also consider a ‘give-back’ campaign where you provide support to the local schools during the back to school season.
Determine who in education you equipped to help
Students are typically the first audience that comes to mind during the back to school season. However, teachers and parents are also likely to be shopping during the back to school season. If you can narrow down your focus to a specific audience, you will be able to personalize your marketing to better connect with them.
Focus on trends
In order to optimize your back-to-school marketing plan, make sure you’re focused on the current trends in education. With schools considering blended models, half capacity, and virtual learning there are many needs in the education market that did not previously exist. It is important to keep up with these trends so that you can show up to meet your consumer’s needs as they continue to change.
Looking for more marketing advice? Click here to contact one of our specialists.
Related Posts
How to Get Festive This Holiday Marketing Season
Holidays are a perfect time to tap into those festive feelings of friendship and gratitude. Marketers can take advantage of these feelings to engage deeply on an emotional level with their customers and establish trust and reliability with their audience.
Last Minute Holiday Marketing Tips
The hustle and bustle of the holiday season may have you going in a million directions, but don’t let your marketing fall to the wayside. If you’ve been following our holiday marketing tips, you’re well on your way to a successful holiday campaign. If not, we’ve still got you covered! Here are three quick tips to boost social media engagement this holiday season.
How to Use Instagram Stories to Your Advantage this Holiday Season
Every year, it seems the holidays are being celebrated earlier and earlier, which can put a lot of pressure on business owners and marketers. This time of year , must include a business strategy, social media plan, and what products and/or services you’d like to promote the most. It’s important to prepare your strategy early on, that way you can focus on promoting your business in a more personal way throughout the actual holidays! What do we mean by this? While everyone else is busy promoting their sales and purely focusing on their products and services, business owners often forget to provide that personal touch to their brand this time of year. We’ve included a few tips on how to implement your personality into your social media strategy!