Images have always been one of the essential mediums for online marketing. Roughly 25% of the global population currently has an active Instagram account, which means around 3.8 billion people a day view images online. Facebook posts with images receive 2.3 times more engagement, and on average, Pinterest, a visual-focused platform, allows advertisers to reach over 169 million people. There is no question that static image content is still vital for growing your business online. Here are a few things to consider when planning out your business’s social media content strategy.
Prioritize High-Quality Images
The current Instagram algorithm is designed to be un-hackable; however, one thing has reigned true without a doubt — high-quality media performs better. If your business has the means to hire a professional photographer, it is almost always worth the investment. Considering that 75% of online shoppers rely on product photos when determining their purchases, strong and high-quality images can make or break it for your e-commerce business.
Seasonal Content is Still King
With Halloween around the corner, it is a perfect example of what type of images you should use to increase your online engagement. The possibilities are endless when planning out your brand’s monthly content, from pumpkins, ghosts, and graveyards, to costumes, candy, and horror movies. Seasonal content is not always vital to your online growth, but it can be a great way of creating relatable content to let your audience know you care and are aware of the world around you — not just posting to increase sales. Authenticity goes a long way in this over-saturated digital world. Here are some examples of seasonal content we created for our clients this month.
Stories Are Here to Stay
Over the past few years, we have seen stories pop up on almost every relevant social media platform. Starting with Snapchat back in 2013, stories were used as a great way to break through the clutter and showcase more personal moments in a 24-hour period with your followers. Slowly but surely, other platforms like Instagram, Facebook, Twitter, and even LinkedIn have adopted the story feature. Stories should be considered a crucial part of your marketing with 58% of people surveyed saying they have become more interested in a brand or product after seeing it on a story.Over 4 million businesses are already using story ads every month.
In recent years, video content has become the most popular medium for going viral online, but that doesn’t mean that static content is still not necessary for your company's online growth. To ensure your business is using images strategically online, make sure to
- Prioritize high-quality images
- Utilize seasonal content
- Posts stories often
For help with your brand’s online presence, schedule a free consultation with us.
Related Posts
Using Pinterest for Your Business
When it comes to social media sites there are plenty of options. Just like each business is different, so is each social media site. Some of the more popular social sites like Facebook and Twitter may seem like a good idea, but the truth is they might not be the right fit for your company. So if you want to mix it up a bit there are many other ways for your business to be social online. One social site worth checking out is Pinterest.
Green Tweets and Spam
When I was working for Onyx, I made a video for our clients explaining the importance of social media. Social Media is a hot topic when it comes to business. Some people claim that it is just another fad and that it doesnʼt make that big of a difference. Some people simply donʼt understand the way that social media works and donʼt bother learning because they donʼt think itʼs important. This resistance to adapt to change, at least in my experience, is common. So I decided to channel Dr. Seuss and explain social media in a fun and simple way.
Little Miss Chatterbox
There has been an ongoing joke in my family that I am the Little Miss Chatterbox character from Roger Hargreaves Little Miss books. She talks all the time, even in her sleep. So itʼs completely fitting that I discovered my passion for marketing through social media management where I get paid for my ability to talk and talk and talk!