Break Your Personal Record for Engagement and Sales this Sporting Season.
Sports fans are unlike any other community you could ever hope to market to. Why? Because “fan” is just a shortened version of the word fanatic. And if you’re dealing with a demographic that is downright obsessed with the sport you’re involved in, their love and passion is your best leverage. So here are three of the best ways to supercharge your social media marketing to sports fans.
1. Speak to a Sports Fan’s Passions.
With preseason getting fans pumped up for the upcoming events, everyone will be incredibly active on all their social platforms. With a surplus of posts starting conversations and discussions about the excitement of the sporting season, it’s time to use your fan’s posts to your advantage. Replying to comments and sharing posts on your page or website reminds fans that you care and value their support.
2. Keep Your Marketing Consistent.
Stay ahead of the hype and make sure fans have content to engage with regularly. Start your own discussions and make sure you’re driving traffic to your website or social pages every week. You want your content to be the first thing fans check when they wake up and the last thing they read before bed. Just be sure not to overload them with information, and you’ll see your engagement rise in no time.
3. Value Their Support.
Beyond another thank-you post, sporting fans will respond well when rewarded for their support. Perhaps you could offer seasonal tickets for super-fans who are subscribed to your newsletter or some sort of promo for them re-sharing your posts. When marketing to sports fans, remind them that their support is worth every effort.
What are some ways you plan to show your support for your sporting superfans? Share your ideas in the comment box below, and reach out to the KP Kreative team when you’re ready to supercharge your sports marketing strategies.
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