Content marketing is an ideal way to connect with your customers and build brand awareness. It lets you tell your story and build tremendous buzz around your services and products. Luckily, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts.
Since we just lost an hour with daylight savings, time-saving tools are crucial to helping you push out more content to your audience. The more of your social strategy that you can put on autopilot, the more time you have to connect with your followers in real time. Here are 3 of our favorite time-saving content marketing tools:
Hootsuite
Hootsuite is a social media marketing tool that lets you manage all of your social media accounts from one place. Hootsuite also provides powerful analytics tools to let you know how your various social media accounts are doing. By using Hootsuite, you can get actionable metrics so that you can measure growth.
Hootsuite can monitor up to 50 social profiles for free. It can schedule up to 350 posts at a specific time. This tool saves you time and money.
Canva
Canva provides a wide variety of free or low-cost layouts, images, and fonts to communicate messages in a visual format. It allows you to increase your branding efforts by customizing posts, flyers, logos, business cards, etc. In essence, Canva provides an easy way for small business owners to discover their creative potential. The site encourages you to experiment while guiding you through the process every step of the way.
Canva is ideal for creating social media, books graphics and other designs or presentations, and it's also suitable for designing infographics that can be highly effective for digital marketing. Canva gives you the power to design like a talented professional, even without having any previous design experience.
You save time by using pre-made templates and drag-drop functionality, and you save money by avoiding the need to hire a professional graphic designer.
IMovie/Windows Movie Maker
IMovie is the Apple evrsion of the classic video editing app, Windows Movie Maker. Both tools are robust video editing programs with advanced options like picture-in-picture, split screen, and the ability to use green screen filming to add in custom backgrounds. You can select the videos and photos you want to use in your next movie without any previous experience. Both programs allow you to add text, create effects, transitions and more. You can import videos and photos from your computer to start making movies. Using the editing tools, you can easily split, trim and speed up or slow down your movie. You can add a soundtrack to your movie, and adjust the volume of the movie as well. These tools give you the ability to become a professional movie editor and they are both free.
Related Posts
Do's and Don'ts of Event Marketing
Successful event marketing requires strategy, consistency, and personalization. No matter what type of event you are marketing for, one thing remains the same — you must create a connection between your brand and your target audience. According to a report done by Aventri, 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. This means to nurture and grow your brand’s community and impact, you need a successful event marketing plan. Here are our recommended dos and don’ts for event marketing.
Celebrate National Small Business Week
Every year, the U.S. Small Business Administration gives small businesses a turn to be in the limelight with National Small Business Week. This is an excellent opportunity for you to gain more recognition across the nation and grow your business. But how can you make the most of this yearly event?
Why AR Filters are Important for Digital Marketing
If you’re looking to grow your business online, keeping up with the trends, and most importantly, new technology is key in this fast-paced, digital world. The two most important factors for online growth include reach and engagement. Today, we are talking about one of social media’s most important tools for retaining your audience’s attention, AR filters. Augmented Reality filters are computer-generated effects designed to be superimposed on real-life images. Over the past ten years, AR filters have changed the way brands interact with their audience, and here are some of the most important reasons you should include them in your digital marketing strategy: