With June being Pride Month, we are discussing the importance of inclusivity and diversity within your marketing strategy. Inclusive marketing content can actually affect consumer behavior and encourage engagement with your brand. In fact, according to Kristen Shipley “Research shows that people are more likely to consider or even purchase a product after seeing an ad they think features people in authentic ways. Sixty-four percent of them even report having taken some sort of action after seeing such an ad.” If you are seeking to improve diversity within your workplace, campaigns and ads, it will be a change that pays off. Check out these statistics below from Think with Google to further consider the importance of inclusivity within your brand.
Think with Google
Source: Google/Ipsos, U.S., Inclusive Marketing Study, n of 2,987 U.S. consumers ages 13–54 who access the internet at least monthly, Aug. 2019.
How To Effectively Create Inclusive Ads for Your Business?
In order to create impactful ads, it’s important to understand what truly matters to the audience you desire to reach. Conduct extensive demographic research to properly convey relevant ads. Interact with your audience, send polls on social media, and create online surveys before moving forward with a plan. Create a strategy and review it with your team so they understand what language to use and how to positively reach the consumers for your campaign. Consider creating a diverse marketing team who can truly understand the wants and needs of your demographic audience.
Check Your Biases
What your brand is promoting and supporting should line up with your brand’s culture. To successfully avoid general biases, your team should be diverse. It isn’t enough to quickly implement inclusivity in your ad, the ad should be filled with purpose and positive intent that may be easily overlooked without the proper team. This is an opportunity to help expand and grow your company toward a positive direction through understanding and asking the right questions. Listen to your consumers and start conversations with the intent of action represented in your campaigns.
For more tips and resources discussing inclusivity, click HERE to learn more.
Related Posts
Find Freedom with Social Media Marketing Tools
The 4th of July may have come and gone, but we’re still thinking about freedom — and we mean from your marketing troubles! Successful digital marketing efforts take a lot of time, energy, and planning. So why not make things easier on yourself and your team? Here are just a few of our favorite marketing tools.
7 Ways To Improve Your Marketing Strategy
This June will be KP Kreative’s seventh year in business. A lot has changed in the marketing world over the past seven years, but I’ve found that one thing remains vital – an effective marketing strategy. To celebrate our seventh year, I’ve come up with 7 ways to improve your marketing strategy and flourish in the coming year.
Do's and Don'ts of Event Marketing
Successful event marketing requires strategy, consistency, and personalization. No matter what type of event you are marketing for, one thing remains the same — you must create a connection between your brand and your target audience. According to a report done by Aventri, 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. This means to nurture and grow your brand’s community and impact, you need a successful event marketing plan. Here are our recommended dos and don’ts for event marketing.