Thanks to the internet, consumers are much more informed than ever about the products they are purchasing and the brands they are interacting with. This makes corporate responsibility and philanthropy extremely important because it helps to establish trust with your potential customers.
Being active in the community is also good for team building, employee retention, and building relationships within your community. Here are some of the reasons your business should focus on community involvement.
It Feels Good to Give Back to the Community
Your local community is supporting your business and you should return the favor. Your community's health has a direct effect on your business ' health, so get engaged, and everyone will benefit.
Business Partnerships
Always let present and prospective clients know about your community involvement. Publishing an event and tagging other businesses involved is a great way to spread awareness and get other members of the community to partner with you.
Create Connections Within Your Community
You will find other businesses, volunteers, and non-profits that are like-minded to you. These types of relationships will help to root your business in the community for a long time.
Spread Awareness For Causes That Matter
Take to your website, social media, and email lists to collect donations for causes that matter. For example, October is breast cancer and domestic violence awareness month. Get creative on social media to provide facts, prevention, and support to victims and their families or collect donations for The American Cancer Society.
It is totally acceptable to promote your business’s community involvement because it is all being done for a good cause. How will you get involved with your local community? Let me know in the comments.
Related Posts
Shades of Melanin: She Said She Would, And She Did
For this week’s blog, we are featuring a piece written by La-Toya Scott with Shades of Melanin. Shades of Melanin is a site that brings women of color together by discussing issues pivotal to self-growth, self-love, and self-enhancement. Shades of Melanin aims to connect women from all walks of life and offers a compilation of art: spoken, visual, and written. The site also addresses an array of issues, including the story of Florida-based attorney Michele Rayner-Goolsby. Although this story was originally shared on September 25, 2019, it’s message continues to resonate today.
6 Ways to Scale Your Business
This June, I am celebrating six years in business, and what a wonderful six years they have been! In these six years, I've seen a lot of improvement, both inside my own company and across the marketing sector. My team has grown and we have streamlined our business operations along the way. While reflecting on how we have accomplished this, I wanted to take a moment to share 6 ways you can scale your own business.
Tips to Celebrate Small Business Week
National Small Business Week is a national event designed to honor top U.S entrepreneurs. While larger cities tend to offer their own celebrations and events during Small Business week, you can also participate and enjoy the holiday yourself. Here are my tips to celebrate: