Today is National Stress Awareness Day and let’s face it -- there’s a lot to be stressed about this year. The election, COVID-19, regular everyday stressors, and the list goes on. We may not be able to take away the pandemic, but we can help take the stress out of digital marketing. Here are our tips.
Create a Content Calendar
As we head into the last quarter of the year, it’s time to shift focus and set your goals for 2021. A marketing plan may seem daunting, but content calendars are a great way to stay organized y. Here’s where you can see everything that’s happening across your various social media accounts, blog, and email campaigns. A content calendar is essentially your business’s central hub to manage, cross-promote, and schedule unique content.
Improve Internal Processes
When you have a small business and internal marketing team, you can get by with minimal internal processes, but that doesn’t mean you should. Once you try to scale, your issues will grow right along with your company.
Start with your high-level infrastructure and break down your processes into smaller tasks (strategy and planning, writing, scheduling and publishing, etc.). Then break it down even further and go through every step of that process. For strategy, create a content calendar. For publishing and scheduling, look into tools like HootSuite and MailChimp to get all your content ready to be published in a centralized location.
Getting your processes in check will help you streamline your marketing so you can get more done with less hassle (and stress).
Establish Brand Guidelines
Part of improving your internal processes includes establishing brand guidelines. These guidelines determine how you should talk about your brand, how your brand’s voice sounds, and how all marketing materials should look. Take time to create a guideline so everyone on your team has something to refer back to. Even if it’s just you right now, this will help exponentially in keeping your brand consistent especially when new team members are brought on. Gone are the days of wasting time editing mismatched branding or communicating a disjointed message to your audience.
Contact us at KP Kreative
If this all sounds like too much, we have you covered! Whether you need help with web design, digital advertising, search engine optimization, or social media marketing, the experts at KP Kreative can help. To get started with a free consultation, just click here to contact us.
Related Posts
3 Marketing Tips to Get Sports Fans Cheering For More
Sports fans are unlike any other community you could ever hope to market to. Why? Because “fan” is just a shortened version of the word fanatic. And if you’re dealing with a demographic that is downright obsessed with the sport you’re involved in, their love and passion is your best leverage. So here are three of the best ways to supercharge your social media marketing to sports fans.
How to Convert Tourists This Summer
It’s a funny time of year, summer. Families exit hibernation, throw on their swimsuits and flock to their favorite holiday destinations in the masses. The good news is that thousands of travelers are headed to your area this summer – and they’ll be searching for plenty of what you have to offer. So if you want to start marketing to travelers this summer, here’s what you need to know.
The 8 Ps of Marketing
KP Kreative is celebrating its 8th year in business this month. So, to keep with the spirit of our lucky number 8, we wanted to spoil our customers with the 8 Ps of marketing. Implement these into your marketing strategy ASAP to embrace a fresh perspective for your next campaign.