Website

Having a professional website for your small business could mean the difference between a successful business or a stagnant one. Websites not only add more credibility to your business’s online persona, but they can also increase your customer reach. However, not all small businesses are capable of hiring expensive website designers to turn their dreams into a reality. Some factors you should consider when deciding what website platform is right for you include ease of use, mobile optimization, responsiveness, customization, affordability, and SEO features. So here are some of our favorite website design platforms that are easy to use, don’t require any coding knowledge, and can also fit your budget requirements.

As a website owner, it’s important that you create a secure site for your visitors. Unfortunately, not all sites are created equal and some just aren’t secure. An unsafe website can steal your information, spread malware, spread spam, and more. Here’s what you need to know about website security.

Quality website performance is essential since most business is being done online. The best way to confirm that your website is performing as you want it to, is to use data to measure performance. There are so many tools available to measure website performance, it can be hard to know what to measure and what tools to use to do so.

Everyone is using websites these days to promote their business or sell their products, but most do not succeed because they fail to consider some of the basics that really make a website stand out and look professional while doing it. These are the three most common tips missed opportunities we find with websites:

As a businessperson or an entrepreneur return on investment (ROI) is very important and should be a key factor in your marketing efforts. Landing pages, a standalone web page created specifically for marketing, have a significant role in the conversions of prospective customers. To accomplish your marketing goals, it is important to include certain, key elements on your landing page. Here are 5 must haves:

Unless you're a business owner who is NOT interested in growing your brand, you NEED to have a website, even if it’s just one page! And, no having a Facebook business page does not count!