Social Media Strategy

Last week, I covered the basics of setting up a social media profile, but I wanted to offer some more specific guidelines for the most popular social media sites to help get you started. There will be a lot of information in here so I am breaking it into a two-parter. Make sure to stay tuned next week for more!

So, I've spent the last month going over how to use social media for your business. You are probably itching to get started, but there's one more thing I still need to go over with you and that's how to actually create your social media profile.

Once you've done your research and figured out which social media site you'll use for your business (and what your goals are), you'll need to determine the best approach to achieve those goals.

Using social media for your business without setting goals would be like opening a business without a business plan in place.

Keeping to a schedule is extremely important for business owners since there is always so much to do each day. It helps you to keep things running smoothly. This is also true for your social media marketing. Before creating your social media schedule it's important for you to understand which social media sites are best for your business. Once you've narrowed down your social media options you can begin to create your schedule.

I recently wrote a blog covering the general steps needed to get your business started on social media. One of the first things I always recommend is choosing the right social media platform for your business.