Social Media Marketing

I was recently creating content for a Facebook Business page we manage and noticed a new icon: a green circle that appeared to depict a review score. As soon as I saw this, I started checking some other accounts, and realized this change wasn’t made to all of them...so what was going on?

I recently attended a women’s business conference and it was so refreshing to get to know other entrepreneurs and social influencers. Topics were discussed through different panels with women who owned different types of businesses. One topic that resonated with me was how to have the perfect work-life balance.

With the newest feature to follow Hashtags on Instagram, it is more important than ever to use the best Hashtags for your business. Whether it's a call to action, branded term, phrase, hashtags improve social media engagement.

The Internet is loaded with content, and you cannot deny the fact that most content is aimed at selling you something. If you’re trying to do the same you need to stand out. Here are a few ideas to improve your social media content.

It’s hard to believe that Snapchat has been around since 2011. Even though it’s no longer considered a new social media platform, many small businesses still aren’t making it a part of their social media marketing. Time and staffing limitations could be your reason, but don’t let fear of the unknown stop you! The app isn’t just sharing photos and videos — it’s an incredibly effective tool for building relationships with your customers.

Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!