Tag

SEO Strategy

Google's New Guidelines: Add Relevant Experience

Dorothy Distefano
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February 28, 2023

Since the Google medic update in August 2018, we’ve been aware of the importance of expertise, authority, and trustworthiness—E-A-T—for website search rankings. Recently, Google added another “E” to the equation. Relevant experience is now considered in the evaluation of the qualities of a good website. Does your website meet the criteria for E-E-A-T?

What to Expect from Search Engine Optimization

Dorothy Distefano
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January 31, 2023

You know that search engine optimization (SEO) is important, and you’ve followed recommendations for SEO on your website. At this point, you may be wondering what happens next. Let’s look at some frequently asked questions about what to expect from SEO.

New Year. New Clients. New SEO Hacks.

Kimberly Portuondo
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January 10, 2023

It’s 2023. What?! I know—I can’t believe it either. Existential panic aside, the good news is that a new year means a new opportunity to win new clients for your business. And that might just mean trying out some fresh SEO strategies. So, without further ado or delay, here are three helpful SEO hacks that you can use to attract new customers to your business in 2023.

4 Tips on How to Improve Your Local SEO

Dorothy Distefano
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January 3, 2023

Do you own a business that caters to a local area and want to improve your search engine rankings? We’ve put together four simple SEO tips you can use to gain traction in local SEO. Once you’ve set them up, the upkeep is minimal, and the rewards are significant.

Website Review: One of your New Year's Resolutions?

Dorothy Distefano
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December 6, 2022

The New Year will be here before you know it. Have you made any resolutions? If you’re a business owner with a website, this is the perfect time to review your site. Keeping SEO in mind, what can you do to improve your organic rankings, enhance user experience on your website, and set up your business for success in 2023?

5 Holiday SEO Tips to Prepare for the Season

Dorothy Distefano
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October 4, 2022

For many businesses, the holiday season is a crucial time for sales—millions of customers shop on Black Friday, Cyber Monday, and the weeks up until Christmas. Whether your business has a physical location or relies on e-commerce, you’ll need a winning holiday SEO strategy to stand out. So get ready for the holidays with some seasonal SEO tips.

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