Getting Started with Email Marketing Part 5: Designing Your Emails
The first step to begin email marketing is choosing a platform. Most email marketing platforms offer a variety of templates that you can customize for your brand. You should have a guideline for the designs for your emails so that you can schedule them in advance instead of rushing to get them set-up the day they need to go out. (Don't miss out on my email marketing series! Make sure to subscribe.)
Getting Started With Email Marketing Part 4: Capturing Email Addresses
Growing your email marketing list is just as important as the email marketing platform that you're using. Since email marketing platforms are cracking down on anti-spam laws and people are sick of receiving spam, it's important that you have an opt-in list. Opt-in lists are not something that appear out of thin air, you will have to grow it over time.
Getting Started With Email Marketing Part 3: Platform Comparisons
Getting started with email marketing can be overwhelming. Choosing the right email marketing platform is vital since it will be the most important part of your email marketing efforts. Part 3 of my email marketing guide will focus on specifications for some of the more popular email marketing platforms. (If you missed Getting Started with Email Marketing Part 2 make sure to check it out, and don't forget to subscribe to my blog so you won't miss out on the rest of the series!)
Getting Started with Email Marketing Part 2: Choosing an Email Marketing Platform
A 2012 study found that 85% of people go online to check email, while only 61% use the internet to check social media. Additionally, a recent survey found that 91% of people use email at least once a day. Furthermore, an Experian survey found that the average return for every $1 spent on email marketing is $44.25, and that 66% of people have made a purchase as a result of an email they have received.
Getting Started With Email Marketing Part 1
Like most marketing techniques, you will find mixed reviews about the effectiveness of Email Marketing. Just like social media, email marketing is only effective for your business when used properly. Email marketing is a great way to promote your website, to interact with your customers, to promote your blogs, to encourage attendees to come to events your sponsoring, etc. Yet, the majority of businesses are still not taking advantage of email marketing. So here is Part 1 of a guide to get you started:
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