Tag

Digital Marketing

Revamping Your Business in 2019

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January 22, 2019

Defining your business goals is extremely important for the new year. It’s important to have a clear idea of what you want your business to achieve, and you should make sure you are on track. Tasks like sprucing up your website and updating your social media are all important to helping you get there. We’re sharing a few tips on how to make your business and brand stand out this year.

The Pros & Cons of Using Pop-Ups on Your Website

Kimberly Portuondo
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January 8, 2019

A website pop-up is a pop-up window (typically used for advertising)that contains an offer for some service or product and that appears on the screen of the website you are visiting. It usually follows you as you scroll if you do not close it or click it to take advantage of the offer. While pop-ups can dramatically increase conversion rates, most users find them to be annoying. However, when done professionally, they can be very effective. So the question about pop-ups is are they worth it?

KP Kreative's 2018 Marketing Favorites

Kevin Portuondo
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December 18, 2018

This year we used a variety of apps and tools to create custom images and social media content. The tools were easy to use, and allowed us to create a seamless design for our clients! We want to pay it forward by sharing our favorite marketing tools so you can try them out for your own business.

Why You Need A Content Calendar For Your Marketing

Kimberly Portuondo
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December 18, 2018

There are many tools out there to help make marketing easier to manage, but it is still a daunting task. Having a marketing plan to guide you is a help, but it is important to also keep a detailed content-calendar on hand at all times.

What Is Remarketing and How to Do It Effectively

Kimberly Portuondo
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December 11, 2018

Remarketing helps keep your brand in front of your potential customers' eyes even after they navigate away from your website. This can be very helpful in persuading them to revisit your site when they are ready to purchase from you.

How to Determine What Type of Marketing You Need Most

Kimberly Portuondo
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August 28, 2018

Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:

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